FSB offers to its clients a diverse team with a balanced combination and experience of journalists, public relations consultant, research and marketing specialists, designers and visual programmers, web designers and digital planners.
Our coordinated staff of partners and collaborators shares a broad vision of the corporate communication world and the most modern techniques and media that transform the need of each client into a possible and planed success.
Meet some of our associates.
Partner and founder
Is the founding partner of FSB and an entrepreneur with broad experience in the communication industry.
Partner and Director
A journalist with a post graduate diploma in International Relations from the University of Bologna, who has more than 15 years of experience in companies such as O Globo, Gazeta Mercantil and Ernst & Young Consulting.
Partner and Director
A business administrator, with a post graduate diploma in Finance, and a planning expert.
Partner and Director
An accountant with experience in Comptrolling, Finance, and Administration.
Partner and Director
A journalist, as well as a media and marketing professional. He has experience with writing and in the corporate world acquired from former experiences, such as serving as the Director of TVA (Grupo Abril), as well as the Director of Marketing of HSBC.
Meet some of our directors.
Directors of the Rio de Janeiro office
Executive Director
Earned her degree in Journalism from PUC São Paulo. For 14 years, she worked for Folha de São Paulo, as a reporter, political coordinator in Brasilia, associate editor of Editoria Brasil, and as the secretary of the editorial office in Rio de Janeiro.
Executive Director
A journalist who graduated from the University of Brasilia (UnB). She started her career as a political reporter for the Jornal de Brasilia, where she covered the Congresso Nacional (Brazilian National Congress). Additionally, she worked for Jornal do Brasil, Revista Caras, Revista IstoÉ, and the Jornal O Globo.
Executive Director
A journalist with a post graduate diploma in International Politics from the London School of Economics. She worked for nine years at Revista Época, O Estado de São Paulo, and Folha de São Paulo, eventually becoming their London correspondent.
Account Director
A journalist with a complementary degree in Literature and Portuguese Language. He has worked with the Jornal do Brasil, the Rádio and at Agência JB, and wrote for a range of publications in the financial market. He also worked for Petrobras, where he was a communication consultant, as well as an editor of magazines, periodicals, and other publications for the company.
Account Director
A journalist with a master’s degree in Marketing from IBMEC. She is an expert in corporate communication with more than 15 years of experience in press advisory and corporate communication.
Account Director
A journalist who graduated from PUC-Rio and is certified in the Culture and Sociology of Politics by PUC-Rio. Prior to joining FSB he worked with the editorial team of Revista VEJA and Jornal Extra.
Account Director
A journalist who graduated from UniverCidade. She launched her career in television with TV Bandeirantes, eventually moving on to TV Globo as a producer and editor of RJ TV, Bom Dia Rio, Bom Dia Brasil, Jornal Hoje, and Jornal Nacional.
Executive Director of FSB PR Digital
A journalist with an MBA in marketing whose specialty is applying the concepts of this segment to the digital environment. As an entrepreneur and owner of a virtual agency, she created a methodology called VRM – Virtual Relationship Management. She also writes for the portals IDGNow and Portal Nós da Comunicação.
Director of FSB Imagem&Mídia
Ricardo Miranda is a director of FSB Imagem&Mídia. A graduate of Brasília University (UnB), and a journalism teacher at PUC university in Rio, he has two decades’ experience as a reporter, editor and correspondent in Brasília and Rio, in some of Brazil’s leading publications: O Globo, Folha de S.Paulo, IstoÉ, Correio Braziliense, and Jornal do Brasil.
Manager of FSB PR Digital
A journalist focused on Information Technology applied to corporate communication. She has developed strategic plans for clients such as iBest, Infolink, Xerox, Petroflex, and Dada.net, among others.
Directors of the São Paulo office
Partner and Director of FSB Design
Designer with a Visual Arts degree. She worked as an art director at DPZ Propaganda, Banco Itaú, and Duda Mendonça Marketing Político. In 1996, she founded Dendê Design e Comunicação, which in 2004 merged with FSB, creating FSB Design.
Partner and Director of FSB PR Digital
A journalist with a post graduate diploma in Marketing from FAAP. Worked for companies such as Banco Nacional, Visanet, BankBoston, and Apprimus, where she was always involved in projects related to marketing, sales, products and communication.
Executive Director
Journalist, worked at Folha de S.Paulo for over 12 years, as editor of the Dinheiro (money) section. He was editor of Mundo, where he won awards for his coverage of the terrorist attacks in the USA on September 11th 2001 and in Madrid, Spain, in March 2004. While there he was also a correspondent in London and a special reporter in several countries.
Operations Director
A journalist with an MBA in Corporate Communication Management from FAAP. She worked for the radio stations Trianon and JovemPam AM as well as being a part of NovaDutra’s communication team. For more than ten years she has been involved in the corporate communication industry, with companies from various segments.
Account Director
A journalist with more than 18 years of experience in the press. She has worked for Valor Econômico, Gazeta Mercantil, Revista IstoÉ, and IstoÉ Gente. Former director of Ogilvy PR Brasil, former manager of Máquina da Notícia and, most notably, Project Director at AmBev.
Account Director
A journalist, who has worked at Jornal do Commercio and at O Globo, where he directed coverage of the financial market. Former associate editor at Revista IstoÉ Dinheiro. Additionally, he acted as a special reporter, a business columnist and an economic editor at Revista Época.
Account Director
Earned his degree in Journalism with a post graduate diploma in Marketing. He has more than 10 years of experience in journalism and corporate communication. He is a former member of companies such as Gazeta Mercantil and TV Cultura, as well as EPTE/CTEEP.
Account Director
A Public Relations specialist with a post graduate diploma in Corporate Communication Strategy and Management. Former communication advisor for the Secretaria dos Transportes Metropolitanos do Estado de São Paulo, ADS Assessoria de Comunicação and G&A Comunicação Empresarial, among others.
Business Implementation Director
A journalist who has worked for the publishing companies Globo e Nova Cultural. As a former member of a communication agency, he acted as a business manager, created several websites and corporate portals. He has assisted many clients in the corporate field, such as Votorantim, Sebrae-SP, Telefônica, Pfizer, HP and McDonald’s.
Business Implementation Director
She earned her B.S. in Business Administration with an emphasis in Marketing from University of California-Berkeley and is certified in Trade Marketing by FGV. Highlights of her professional experiences include work with ATKearney, Grupo Martins, and Andrade Gutierrez.
Directors of the Brasília office
Partner and Director of Instituto FSB pesquisa
Journalist and Political Scientist, who earned his doctorate in Research from Universidad de Salamanca, Spain. He has worked with IstoÉ, Folha de São Paulo, Jornal do Brasil, Gazeta Mercantil and Correio Braziliense. Participated in Lula’s 2006 presidential campaign, and was the press advisor for the Ministério da Previdência Social.
Executive Director
Worked as journalist in Brasília for over 20 years, almost always in major publications such as Correio Braziliense, Época, IstoÉ, Folha de S.Paulo, and others. Has also worked as Public Relations of the House of Representatives Presidency.
Account Director
A journalist, she has worked for Gazeta Mercantil and Correio Braziliense, winning the award Ayrton Senna de Jornalismo for the article “o diário infantil Este é Meu!”. She was the press advisor for the Câmara dos Deputados and managed the Social Communication department of the Ministério Público of Distrito Federal and other territories.
Account Director
An advertising executive with a MBA in Services Marketing. She has worked infor advertising and marketing agencies, news agencies and communication consultancies. She was the marketing manager of companies such as RP1 Comunicação, Park Shopping, Correio Braziliense e Gazeta Mercantil.
Account Director
A Journalist and Advertising Executive specialized in press advisory. She managed the editorial department of the Ministries of Education and Environment and the Justice of Brazil. She was an account director for the agency DM9. Additionally, she has worked with governmental accounts and participated in several political campaigns.
Account Director
A journalist who has worked for Gazeta Mercantil, Correio Braziliense, Jornal do Brasil, Jornal de Brasília and portal iG. In the corporate communication field, he has worked for the World Health Organization, the parliamentary consultancy in the National Congress and the BIAM Gestão de Capitais, as well as acting as a consultant to the stock exchange.
Directors of the Belo Horizonte office
Account Director
More than 14 years of experience in advertising, publicity, and marketing. She possesses substantial experience in strategic planning, development, and production of promotional events, internal and external communication, and producing and launching advertising campaigns.
