Media have the power of delivering messages and perceptions to audiences of all natures. Moreover, it is capable of crafting product images, strengthening reputation, setting services concepts and creating personalities. FSB dominates the specifics of media relations and guideseach customer, through clear and transparent means, to the most efficient techniques of approaching the different methods of media and communication.

The FSB recognizes communication as tool to place companies, to advertise products, to avoid crises, to form spokespeople, to increase or to contain public appearances, to launch products and to reposition brands. FSB ensures the success of this service, FSB creates resources, executes media training and coaching, generates news, manages mediaadvocacy, measures and evaluates results.

In addition, content is produced through the Image&Media center, including bulletins and periodical media analysis, reports, newsletters, image barometers, articles and special studies. These are qualified products, with political and corporate analysis, and the measurement and appraisal of image in the media, demonstrated in tables and graphs, facilitating communications strategies.