The relationship between the public and private sectors has been changed by the increasing complexity of the social structure. The regulatory and monitoring norms are becoming more specific every day, and the direct influence of the State on the economy is growing. The points of contact between companies, government and organized civil society are becoming more frequent. As a consequence, everyone is subject to the strict requirement for transparency.

A well planned communication is capable of building bridges between the interests of the private sector, the government and the society. This concept guides FSB’s actions in advising private corporations’ communication with the public sector. The Comunicação Pró-Business® division creates and implements specific strategies to establish the dialogue between companies and the public sector.