With its diversified team, FSB offers its clients a balanced combination of experienced professionals, comprised of journalists, public relations experts, research and marketing specialists, visual designers and programmers, web designers and digital planners.
It has a harmonious team of partners and collaborators with a broad vision of the universe of corporate communication and the most up-to-date techniques and media that help transform the information of each client into a planned potential success.
Director of FSB Advertising
Graduated in Publicity and Advertising from PUC-Campinas, with postgraduate studies in Marketing and Brand Management from ESPM São Paulo. In marketing, he worked as a manager at Fiesp, and in advertising, as a copywriter and creative director for clients such as: Basf Química, Claro, CSN, Epson, Fiat Automóveis, Grupo Algar, Grupo Bradespar and Bradesco, Grupo CPFL Energia, Grupo Votorantim, Samsung and Pfizer, among others. He was also a professor in services marketing management in the graduate studies course at FAAP-SP. As a professor, he founded the advertising and marketing course of FACAMP, the first full-time course in Brazil.
Director of FSB Research
Graduated in Journalism from Unesp, with 18 years experience on the editorial staff of daily newspapers, he has worked as a reporter at Correio Popular , as a reporter and editor, and at Correio Braziliense as a special economics reporter, front page editor and Cities editor. He has also worked for Grupo DPaschoal and on political campaigns. Part of FSB since July 2013, he is the Research director of the FSB Research Institute, in Brasília.
Planning Director in Brasília. At FSB, Rachel used to be the director of the FSB Research Institute. Master’s Degree in Communication from the University of Brasília, journalist. She also worked as head of Communication for UNISEF and the IDB in Brazil.
General Director of FSB Brasília
Graduated in Business Administration, with a specialization in information systems and a Master’s Degree in Knowledge and Information Technology Management. He worked for 15 years in a nationwide company, which specialized in the development and implementation of management solutions for Public Administration, as a project manager, operations manager, executive manager, administrative director and commercial director.
Director of FSB Media and Analysis
He was a special reporter at Correio Braziliense, where he created and kept up the Blog do Servidor (Blog for Civil Servants). Before that, he coordinated the Economics desk in the Brasília branch of Jornal do Brasil. He also worked as an Economics and Business reporter for the magazine Isto É Dinheiro. In addition, he was the front page editor of the website Agência Brasil.gov., editor and coordinator of the portal of the University of Brasília (UnB), collaborator for the website Pelé.net and political reporter for the website Panorama Brasil.
General Director of the FSB office in Rio de Janeiro
Graduated in Journalism from PUC in São Paulo. Worked for 14 years at Folha de S. Paulo at the newspaper’s headquarters in São Paulo and in the Brasília and Rio de Janeiro branches. Worked as a reporter, Politics coordinator in Brasília, Brazil desk assistant editor, Brazil desk deputy editor and deputy director (Newsroom desk) of the Rio de Janeiro branch. At FSB since 2007, Gabriela took over the general management of Rio de Janeiro in January 2015, being responsible for the Ipanema and Downtown offices, which have more than 300 employees and 95 clients.
Journalist with postgraduate studies in Marketing from IBMEC, specialized in Corporate Communication. She has over 15 years experience in press relations and corporate communication.
Director of Digital Innovation
Journalist with MBA in Marketing (Coppead / UFRJ) and specialization in innovation at MIT (Massachusetts / USA) and Silicon Valley (San Francisco / USA). She worked as an entrepreneur and in her digital agency created a methodology called VRM – Virtual Relationship Management. At FSB, he developed successful digital cases for private and public clients such as Roche, Rio de Janeiro Government, Rede Globo, Oi, Cielo, Microsoft, Ipiranga and the Ministry of Sports (2014 World Cup). Highlight for the Silver Lion (Cannes, 2011), for the Rio de Janeiro Government (best use of social media). She is an official jury of i-Com, an international event of Data and Monitoring.
General Director of FSB São Paulo
A journalist, with postgraduate studies in Opinion Surveys from ECA-USP, he worked for 25 years at Folha de S. Paulo. He held the positions of director of the Brasília branch (2006-2013), Sports editor (1993-2004) and Washington correspondent (1990), among others. He coordinated different pioneer initiatives, such as the merging of print/online editorial staffs and electronic/digital layout. In 2013, he won the Esso de Contribuição à Imprensa Award.
Marcelo graduated in Journalism from the Methodist University of São Paulo, with postgraduate studies in Organizational Communication at the Cásper Líbero School of Social Communication and an MBA in Business Management from HSM Educação. He has been at FSB Comunicações since May 2006 and is responsible for the accounts of Grupo Votorantim and its industrial divisions, in addition to clients in the areas of infrastructure, retail, real estate, culture and the nonprofit sector. He has developed communication and crisis management projects for Ambev, Electric Power Trade Chamber (CCEE), Honda, Medley Indústria Farmacêutica, Queiroz Galvão Desenvolvimento Imobiliário, Souza Cruz and Unilever. Marcelo has experience in the planning and implementation of multidisciplinary projects involving categories of products and building of institutional positions.
With a degree in Social Communication from the Cásper Líbero Foundation, in São Paulo, she worked for more than 15 years on news and editing in major news rooms, such as O Estado de S. Paulo, Revista Época and Núcleo da Revista Veja. She has been working at FSB since 2009, coordinating the care of clients such as Centro Paula Souza, Detran SP, Department of Sports, Recreation and Youth and Department of Public Management.
With a degree in Journalism and postgraduate studies in Marketing, Paulo has 15 years of experience in journalism and corporate communication. He has worked for media outlets such as Gazeta Mercantil and TV Cultura, as well as for companies such as EPTE/CTEEP.
A public relations professional with a degree from FAAP and postgraduate studies in Organizational Communication Strategic Management at ECA/USP, Rafael has over 15 years of experience in corporate communication. He worked in the communication office of the Department of Metropolitan Transport of the State of São Paulo, as well as for ADS Assessoria de Comunicações, where he took care of clients from different sectors. He also worked at CGMA Comunicação Empresarial and G&A Comunicação Empresarial, in their Infrastructure and IT centers.
Director of Content and Shared Services
Alcides graduated in Journalism from USP and has a Master’s Degree and MBA in capital markets from Fipecafi-USP. He worked at Folha de S. Paulo, Agência Estado (where he was part of the team that created the Broadcast), Deutsche Bank and Tendências Consultoria, before joining BM&FBOVESPA, in 2006, as Communication director.
Manager of Internal Communication
Débora graduated in Journalism from the Cásper Líbero Foundation and is an expert in Corporate Communication, Internal Communication, Economics and Sustainability. She is responsible for project management and development of concepts and content for different initiatives such as communication campaigns (external and internal), the Annual Report, Sustainability Report and publications, among others. She previously worked in the communication offices of NovaDutra, Jornal O Globo, the website Globo.com, Rádio CBN, Rádio Jovem Pan and the magazine Veja São Paulo.
Graduated in Journalism 18 years ago and has experience in public communication and communication crisis management. At the start of her career in São Paulo, she was a reporter for the newspaper Folha de S. Paulo, and together with colleagues received the Ayrton Senna Institute of Journalism award for a series of articles on “adolescence at risk”. She was also chief editor of the virtual culture magazine on the Submarino website and advised the national president of the Worker’s Party (PT) in the area of communication. Priscila has been working in Brasília since 2006, during which time she was assistant advisor for the presidential reelection campaign of Luiz Inácio Lula da Silva, coordinated the press office of the Ministry of Health and was a special advisor to the Office of the Chief of Staff. She has been the director of customer service at FSB-DF for three years.
Graduated in Journalism 12 years ago, with postgraduate studies in Sustainable Development and Environmental Law. He started his career at Correio Brazilense and worked on the editorial staff of TV Brasília and TV Nacional. Fernando specialized in press relations in the area of infrastructure. He coordinated communication for the Ministry of Mines and Energy, the Department of Civil Aviation, and for electricity distributors. He was a consultant for clients in the areas of transport, energy, oil and politics, and also worked for the Ministry of Defense, the Federal Senate and Eletrobras.
Graduated in Journalism from IniCeub and did postgraduate studies in public communication at the Institute of Higher Education of Brasília (IESB). Ludmila worked at Correio Braziliense as a reporter for columns and international news. She specialized in press relations and headed up the communication offices of the Ministries of Defense and Justice.
Head of the Communication Office for the Vice Governor’s Office and Department of Economic Development and Tourism of the Federal District for two years. He also worked as a reporter at Correio Braziliense for two years and as an image crisis management consultant for the Government of Santa Catarina. Darse is also the author of the book Reconstrução do Buriti and editor of the books Brasília 47 anos and Brasília 48 anos. He currently works on the Ministry of Tourism account.
In the beginning of his career, he was an information analyst at CAP Software, in the areas of news clippings, preparation of parliamentary profiles and monitoring of voting in the National Congress. In April 1991, he was hired by Correio Braziliense. In the course of his 20 years at the newspaper, he did the following jobs: Cities reporter (1991); Sports reporter (1991-1992); Sports coordinator (1992-1994); Brazil editor (1994-1995); World editor (1995-1998); Sports editor (1998-2009); Elections deputy editor (1998); Elections editor (2002); and Internet editor (June 2009 to April 2011). In terms of education, he has a degree in journalism from UnB, an MBA from the Dom Cabral Foundation, in the Business Development Partnership program, in 1997, and an advanced course in Multimedia from the University Center of Brasília (UniCeub), in 2008.
Mariana has a degree in Journalism from UniverCidade. She started her career at TV Bandeirantes and then moved to TV Globo where she worked in the production of editing of RJ TV, Bom dia Rio, Bom Dia Brasil, Jornal Hoje and Jornal Nacional. She took an extension course in Broadcasting at NYU, in New York, and has worked for 13 years at FSB.
A journalist, with a degree from the School of Communication of UFRJ, he was a special reporter, Politics editor and Economy editor of Jornal do Brasil from 2005 to 2008. He also worked on different news desks at the newspaper O DIA from 2000 to 2005. Rodrigo completed a Master’s Degree in Political Science at the Center for Philosophy and Human Sciences (CFCH) of UFRJ. He also participated in politics courses at IUPERJ. He has been working at FSB since 2008, where he serves different clients from the public and private sectors, and has experience in crisis management and spokesperson training.
A journalist, with a Master’s Degree in Policy Development from Université de Bordeaux III, in France, she worked for ten years at Folha de S. Paulo. She has worked in corporate communication and at FSB since 2006.
Manager of FSB Design
Graduated in Visual Communication from the Pontifical Catholic University of Rio de Janeiro in 2004. She worked at Dínamo Design for eight years, where she eventually became the Creative Director.
Director of FSB Advertising and FSB Digital
Ana was the multimedia director at Folha de S.Paulo for over ten years, responsible for strategic management of the group on the Internet and for managing projects in the areas of technology and content development for websites and mobile devices. In 1999, she was in charge of hiring the team, the launch and publication of Folha Online, which she directed for 11 years.
With a degree in Journalism from PUC-Rio, she worked at Jornal do Brasil, on the Politics, International and Ideas & Books editorial staffs. In São Paulo, she was a business reporter for Exame magazine. She has a specialization in Brazilian literature from UERJ and is taking the Training in Psychoanalysis course. In Corporation Communication, she managed the image of companies such as Odebrecht and headed up the customer service front for the culture sector. She has been working at FSB since 2011 and oversees a group of accounts such as McKinsey, Ambev, Fibria, Banco Votorantim etc.
Graduated in Social Communication from the Methodist Institute of Higher Education, with postgraduate studies at the University of Taubaté. He started his career on radio stations in ABC Paulista and the capital. In terms of print media, he worked for the newspapers Valeparaibano and Folha de S. Paulo, as a reporter, special news coordinator and assistant political editor. He was also the editorial coordinator of the Paulista Newspaper Association.
Graduated in Journalism from ECA-USP, with advanced training in the Michigan Journalism Fellows program (University of Michigan, USA) and an MBA in Business Management from FGV-SP. He was the Director of Corporate Affairs at TAM for six years, Director of Communication at EDS Brasil and vice president of the agency MVL Comunicação, where he worked on crisis management related to the GOL accident, in 2006. From 2009 to 2013, he was selected as one of the ten best Corporate Communication professionals in Brazil in the Comunique-se Award. He also worked in news rooms for 15 years, as a special reporter and correspondent in Washington for Folha de S.Paulo, among other responsibilities with the newspaper, where he stayed for nine years; he worked as the News Room secretary of Jornal da Tarde; special reporter for Época magazine and the Newsroom director of Metrô News, among other publications.