The growing complexity of the social structure has transformed public-private relations. Regulatory standards and oversight are increasingly more specific and the direct involvement of the State in the economy is increasing. Points of contact between companies, government and organized civil society are more and more frequent. And all parties are expected to be transparent.
Well-planned communication can establish bridges between the private sector and society. This concept guides FSB’s work in the communication of private companies with the government. The Pro-Business Communication® department creates and implements specific strategies to establish dialogue between companies and the public sector.