New branch of the agency directed toward the Consumer Goods and Services market. Through understanding the client’s business, the department defines a content strategy for PR, including digital marketing and brand content. The team incorporates disciplines focusing on the engagement of target audiences and opinion makers, on both offline and online platforms. What sets FSB Consumer apart is its involvement with the client from the initial planning stage, including a full understanding of the business objectives, to implementation of the strategies for launching the product on the market.