{"id":209,"date":"2026-03-05T13:35:10","date_gmt":"2026-03-05T13:35:10","guid":{"rendered":"https:\/\/fsb.websplash.pro\/home\/"},"modified":"2026-03-26T09:58:58","modified_gmt":"2026-03-26T09:58:58","slug":"home","status":"publish","type":"page","link":"https:\/\/www.fsb.com.br\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<link rel=\"preload\" as=\"image\" href=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-01.jpg\" fetchpriority=\"high\">\n<section id=\"home\" class=\"hero-block\">\r\n\r\n  <!-- Hidden H1 for SEO \/ accessibility \u2014 visually concealed via sr-only styles -->\r\n  <h1 class=\"hero-block__seo-title\">FSB<\/h1>\r\n\r\n  <!-- Swiper slider -->\r\n  <div class=\"swiper hero-block__swiper\">\r\n    <div class=\"swiper-wrapper\">\r\n\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"sao_paulo\">\r\n\r\n                        <video class=\"hero-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"metadata\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-01.jpg\"               fetchpriority=\"high\">\r\n          <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP_optimized_crf41-2.webm\" type=\"video\/webm\">          <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP-1.mp4\" type=\"video\/mp4\">          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <p class=\"hero-block__subtitle\">RELATIONSHIPS DRIVE<\/p><h2 class=\"hero-block__title\">RESULTS<\/h2>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"rio_janeiro\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-02.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio-2.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <h2 class=\"hero-block__title\">CLIENTS SERVED<\/h2><p class=\"hero-block__subtitle\">OVER 500<\/p>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"brasilia\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-03.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Brasilia-1.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Brasilia-2.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <h2 class=\"hero-block__title\">KEY CAPITAL CITIES<\/h2><p class=\"hero-block__subtitle\">4 OFFICES IN<\/p>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"generic\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-04.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/generic_video_banner_1.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/generic_video_banner-2.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <p class=\"hero-block__subtitle\">100% BRAZILIAN<\/p><h2 class=\"hero-block__title\">COMPANY<\/h2>        <\/div>\r\n\r\n      <\/div>\r\n      \r\n    <\/div><!-- \/.swiper-wrapper -->\r\n  <\/div><!-- \/.hero-block__swiper -->\r\n\r\n  \r\n  <!-- Scroll down -->\r\n  <button class=\"hero-block__scroll-down\" aria-label=\"Scroll to next section\">\r\n    <span class=\"hero-block__scroll-down-icon\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/scroll.png\" alt=\"\" width=\"13\" height=\"61\" loading=\"lazy\"><\/span>\r\n    <span class=\"hero-block__scroll-down-text\">Scroll down<\/span>\r\n  <\/button>\r\n\r\n<\/section>\r\n\n\n<section id=\"about\" class=\"about-block\">\r\n\r\n  <div class=\"container\">\r\n    <div class=\"about-block__inner\">\r\n\r\n      <div class=\"about-block__logo-col\">\r\n        <div class=\"about-block__logo\">\r\n                      <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/fsb-logo-big.svg\"\r\n                 alt=\"\"\r\n                 width=\"414\"\r\n                 height=\"179\"\r\n                 loading=\"lazy\">\r\n                    <span class=\"about-block__logo-caption\">#<span>Somos<\/span>experi\u00eancia<\/span>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Right column: text \u2014 mix-blend-mode: difference inverts color when circle overlaps -->\r\n      <div class=\"about-block__text-col\">\r\n        <div class=\"about-block__content about-block__content--p1\">\r\n          <p>It has been 45 years of excellence and pioneering in the Public Relations market and strategic reputation management. Since 1980, we have brought together top-tier professionals and expertise to guide leaders and organizations in their communication strategies, always with the purpose of generating value for their brands and achieving business goals and objectives in both the private and public sectors.<\/p>\n        <\/div>\r\n        <div class=\"about-block__content about-block__content--p2\">\r\n           <p>Our experience, grounded in the legacy of our founder, Francisco Soares Brand\u00e3o, enables specialized, results-driven image and reputation management. We have developed our own methodology to map and connect stakeholders with engaging messages, delivered through the most relevant communication channels in the market.<\/p>\n<p>&nbsp;<\/p>\n<p>With more than four decades of history, FSB is the ideal partner to innovate your strategy and protect your organization\u2019s most important asset: its reputation.<\/p>\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Decorative element: decor image + green circle (GSAP scales __circle) -->\r\n      <div class=\"about-block__decor\" aria-hidden=\"true\">\r\n        <div class=\"about-block__circle\" style=\"background:#0d241e\"><\/div>\r\n        <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" width=\"640\" height=\"640\" loading=\"lazy\" alt=\"\">\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"principles\" class=\"principles-block\">\r\n\r\n  <picture class=\"principles-block__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/others\/principle-bg.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/others\/principle-bg.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"principles-block__title\" data-trig>OUR PRINCIPLES<\/h2>\r\n\r\n        <div class=\"principles-block__grid\">\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/diamond.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Focus on Reputation<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>We are partners in protecting your most valuable asset. Our expertise in Public Relations and Crisis Management provides strategic protection for your brand. We build and maintain your audience\u2019s trust with ethics and clear, assertive communication.  <\/p>\n          <\/div>\r\n        <\/div>\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/eye.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Integrated Vision<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>We deliver 360\u00b0 communication. We combine the depth of traditional reputation management (PR) with the speed of the digital world. Your message gains strength and consistency across all channels, reaching and engaging your audiences efficiently and in alignment.  <\/p>\n          <\/div>\r\n        <\/div>\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/compass.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Data Driven<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>Strategies that deliver real results are born from data. We use advanced intelligence and market analysis tools to map scenarios and identify exclusive insights. We turn information into decision-making power and impactful, measurable narratives.  <\/p>\n          <\/div>\r\n        <\/div>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n<section id=\"solutions\" class=\"solutions-block\">\r\n\r\n    <picture class=\"solutions-block__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/solutions-bg.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/solutions-bg.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n  \r\n    <video class=\"solutions-block__bg-video\" autoplay muted playsinline preload=\"metadata\">\r\n    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/green_background_1.mp4\" type=\"video\/mp4\">\r\n  <\/video>\r\n  \r\n  <div class=\"container\">\r\n\r\n    <!-- Section title -->\r\n    <h2 class=\"solutions-block__title\" data-trig>OUR SOLUTIONS<\/h2>\r\n\r\n        <!-- Swiper carousel -->\r\n    <div class=\"solutions-block__carousel\">\r\n\r\n      <div class=\"solutions-block__swiper swiper\">\r\n        <div class=\"swiper-wrapper\">\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Reputation Consulting &amp; Diagnostics<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>We create and manage your brand\u2019s entire <strong>Communication Ecosystem<\/strong>. We develop integrated strategies to build cohesive narratives, ensuring your communication reaches and engages audiences across all platforms. <\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Crisis<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>We are specialists in <strong>Crisis Management<\/strong>, offering full preparation, including the development of a detailed <strong>Crisis Manual<\/strong>. Our work focuses on protecting and reaffirming reputation, providing fast, strategic responses to mitigate conflicts and preserve your organization\u2019s image.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Digital<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>We manage your online presence with excellence. Digital services include <strong>Social Media Management, Influencer Marketing, Digital Content, Social Listening, and Paid Media<\/strong> (Social Ads), as well as <strong>LinkedIn Management<\/strong> for executives and companies.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">PR (Public Relations)<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>We build and strengthen strategic relationships. We offer <strong>Press Office, Internal Communications, Events, Influencer Mapping, and Strategic Communications Planning<\/strong>, including media coverage reports, design, and clipping service contracting.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Training<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>We prepare your spokespeople for any interaction. Our specialized <strong>Training<\/strong> includes <strong>Media Training<\/strong> (for crises, PR, and digital) and <strong>Message Training<\/strong> for critical communications such as investors, pitches, or board results, ensuring clarity and confidence in delivery.<\/p>\n            <\/div>\r\n          <\/div>\r\n                  <\/div><!-- \/.swiper-wrapper -->\r\n      <\/div><!-- \/.swiper -->\r\n\r\n      <!-- Navigation arrows (below slides) -->\r\n      <div class=\"solutions-block__nav\">\r\n        <button class=\"solutions-block__prev\" aria-label=\"Previous solution\"><\/button>\r\n        <button class=\"solutions-block__next\" aria-label=\"Next solution\"><\/button>\r\n      <\/div><!-- \/.solutions-block__nav -->\r\n\r\n    <\/div><!-- \/.solutions-block__carousel -->\r\n    \r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"cases\" class=\"cases-block\">\r\n\r\n  <!-- Screen-reader-only section heading for proper heading hierarchy -->\r\n  <h2 class=\"sr-only\">Case Studies<\/h2>\r\n\r\n  <!-- Swiper slider -->\r\n  <div class=\"cases-block__swiper swiper\">\r\n\r\n    <div class=\"swiper-wrapper\">\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column cases-block__slide--has-video\">\r\n\r\n                <video class=\"cases-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"metadata\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-01-1.jpg\"               fetchpriority=\"high\">\r\n                    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP.mp4\" type=\"video\/mp4\">        <\/video>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">CASE HUAWEI<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">From a low profile to the 5G auction<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>During 5G regulation, Huawei Brazil faced strong resistance from the Federal Government, influenced by alignment with the U.S. and pressure to restrict the use of its equipment in ANATEL\u2019s auction. In a highly polarized environment, Seta and FSB led an integrated Communication and Government Relations strategy to reinforce the importance of a free, competitive and transparent market.<\/p>\n<p>All actions were coordinated to influence government and key stakeholders, highlighting Huawei\u2019s long-standing partnership with Brazil, its technological capability and reliability\u2014mitigating risks, avoiding regulatory distortions and strengthening positive narratives about<br \/>\nthe company.<\/p>\n<p class=\"color-green\">Results:<\/p>\n<p>In August 2021, the 5G auction notice was approved by the Federal Court of Accounts (TCU), and in October 2021 the auction took place without any commercial restrictions on Huawei.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column cases-block__slide--has-video\">\r\n\r\n                <video class=\"cases-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-02-1.jpg\"               >\r\n                    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio.mp4\" type=\"video\/mp4\">        <\/video>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">GERDAU CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Gerdau at Rock in Rio: innovation, sustainability, and inclusion to attract a younger audience<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>With 121 years of history and leadership in steel production in Brazil, Gerdau aims to position itself as a love brand, getting closer to young brands and themes such as innovation and sustainability. The partnership with Rock in Rio emerged as an opportunity to reinforce this modern, engaged image connected to new audiences.<\/p>\n<p>The strategy was to launch the partnership through an innovative press conference, bringing together journalists and influencers to present Gerdau as a century-old brand that is contemporary and constantly evolving\u2014highlighting its commitments to innovation, sustainability and inclusion.<\/p>\n<p class=\"color-green\">Results<\/p>\n<p>625 articles<\/p>\n<p>Earned media: R$ 41.2 million<\/p>\n<p>Reach: 1.2 billion page views<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-03-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-03-1.jpg\"\r\n               alt=\"DANONE CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">DANONE CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">We turned digital presence into real impact, converting awareness into consistent growth<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Starting in April 2025, FSB began providing PR and Digital services to increase Danone\u2019s awareness, strengthen its reputational cushion, and position it as a company committed to health, nutrition, and the ESG agenda. The focus included creating levers for COP30 and giving visibility to the Jornada Flora case, on regenerative agriculture.<\/p>\n<p>The strategy integrated media relations, interviews, strategic meetings, event presence, and press trips, reinforcing the pillars Health, Nature, and People and Communities. We addressed topics such as B Corp recertification, sugar reduction, Jornada Flora, and the COP30 agenda. On digital, we launched Danone Brazil\u2019s TikTok and accelerated Instagram growth, surpassing 100,000 followers.<\/p>\n<p class=\"color-green\">Results<\/p>\n<p>Overall growth (March \u2192 October 2025):<br \/>\nFollowers: 1,298,290 \u2192 1,326,742 (+2.2%)<br \/>\nImpressions: 179,563 \u2192 33,215,962 (+18,398%)<br \/>\nInteractions: 7,772 \u2192 1,441,960 (+18,453%)<br \/>\nEngagement: 4.69% \u2192 9.47% (+101.92%)<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-04-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-04-1.jpg\"\r\n               alt=\"BYD CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">BYD CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Cama\u00e7ari plant: from a work in progress to an image of excellence<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>The brand aimed to host the first press visit to the new plant in Cama\u00e7ari (BA), even with construction still in its final stages\u2014something that could generate negative perceptions among opinion leaders.<\/p>\n<p>We anticipated a possible negative reaction from the press and, together with the client, took a proactive approach: on the eve of the visit, during the welcome dinner, we held one-on-one conversations with journalists to share key messages and carefully and strategically align expectations.<\/p>\n<p>This preparation created an environment of receptiveness and understanding. The next day, journalists arrived at the plant already briefed, enabling a more qualified and engaged immersion in the operation.<\/p>\n<p class=\"color-green\">Results<\/p>\n<p>The experience exceeded expectations: the plant\u2019s structure positively surprised visitors, resulting in organic coverage aligned with the brand pillars and focused on the operation\u2019s differentiators. The relationship-building strategy and prior alignment were decisive to the success of the press trip.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-05-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-05-1.jpg\"\r\n               alt=\"L\u2019OR\u00c9AL CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">L\u2019OR\u00c9AL CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Leadership in diversity and inclusion with the creation of the Afroluxo Program<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>A proprietary L\u2019Or\u00e9al study highlighted gaps in service for the Black population in luxury retail. From there, Afroluxo emerged\u2014a program to combat racism in the luxury market. This initiative helped the brand advance the debate on the Black consumer experience in the luxury sector, leading to the publication of the Code for the protection and inclusion of Black consumers, in partnership with the Mover collective.<\/p>\n<p>The #1 luxury beauty brand also expanded its portfolio by incorporating a more diverse range aligned with Brazilian plurality. But where to launch it? How to attract the press\u2019s attention? With the participation of the FSB team, the chosen city was Salvador, outside the axis normally selected for these events, in line with what Afroluxo aimed to achieve: inclusion and diversity. The capital of Bahia is known for having one of the largest Black populations in the country, which helped L\u2019Or\u00e9al win over yet another territory in the beauty market.<\/p>\n<p class=\"color-green\">Results<\/p>\n<p>60 influencers in attendance<br \/>\n+200 social media posts<br \/>\n1M potential social impact<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--one-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-06-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-06-1.jpg\"\r\n               alt=\"ENGIE CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">ENGIE CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Proprietary podcast to address complex topics in the power sector<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>To promote Engie and ensure the brand\u2019s authority in its field, FSB created a podcast for Engie, featuring renowned guests such as Ana Toni, National Secretary for Climate Change; Helo\u00edsa Borges, director at EPE; Agnes Costa, director at Aneel; and Solange Ribeiro, VP at Neoenergia.<\/p>\n<p class=\"color-green\">Results<\/p>\n<p>In the latest season, 22 episodes were released, with nearly 3 million views on YouTube and LinkedIn and almost 8,000 on Spotify.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n          <\/div><!-- \/.swiper-wrapper -->\r\n\r\n    <!-- Dots pagination \u2014 positioned via JS over top-left of .cases-block__content -->\r\n    <div class=\"cases-block__pagination\"><\/div>\r\n\r\n    <!-- Nav arrows -->\r\n    <button class=\"cases-block__prev\" aria-label=\"Previous case\"><\/button>\r\n    <button class=\"cases-block__next\" aria-label=\"Next case\"><\/button>\r\n\r\n  <\/div><!-- \/.cases-block__swiper -->\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"leadership\" class=\"leadership-block\">\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"leadership-block__title\" data-trig>L\u00edderes<\/h2>\r\n\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/photo-01-1.jpg\"\r\n                 alt=\"Darse J\u00fanior\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Darse J\u00fanior<\/div>\r\n                        <div class=\"leadership-block__role\">HEAD RJ <\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Journalist with more than 20 years of experience working with Brazil\u2019s state and federal government spheres.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/darse-lima-j%C3%BAnior-a4b1a871\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Darse J\u00fanior on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Leandro_Conti.jpg\"\r\n                 alt=\"Leandro Conti\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Leandro Conti<\/div>\r\n                        <div class=\"leadership-block__role\">HEAD SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>More than 20 years of experience in local, regional and global leadership roles in Communications, Marketing, Government Relations and ESG.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/leandroconti\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Leandro Conti on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/ANNA_GOMIDE.jpg\"\r\n                 alt=\"Anna Gomide\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Anna Gomide<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>More than 20 years of experience in Corporate Communications. Specialist in crisis management, integrated communications, branding and media relations.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/anna-gomide-b9880862\/%20\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Anna Gomide on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/BETINA_BERNARDES.jpg\"\r\n                 alt=\"Betina Bernardes\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Betina Bernardes<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>With more than 30 years of experience in Communications, she works on the reputation of major brands across sectors such as energy, retail and infrastructure.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/betina-bernardes\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Betina Bernardes on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MARIANA_PINHEIRO.jpg\"\r\n                 alt=\"Mariana Pinheiro\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Mariana Pinheiro<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>No LinkedIn bio yet; awaiting information.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/mariana-pinheiro-a-magalhaes-a3108b142\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Mariana Pinheiro on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/RENNAN_SOARES.jpg\"\r\n                 alt=\"Rennan Soares\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Rennan Soares<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER DIRECTOR RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Journalist with more than 15 years of experience in communications advisory and social media, serving clients in sectors such as economy, oil &amp; gas and technology.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/rennan-soares-64939926\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Rennan Soares on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/CHRIS_BOTAN.jpg\"\r\n                 alt=\"Chris Botan\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Chris Botan<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>With more than 25 years of executive leadership experience, she specializes in communications, marketing, customer experience, products and strateg<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/christiane-botan\/%20\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Chris Botan on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MARILIA_PAIOTTI.jpg\"\r\n                 alt=\"Marilia Paiotti\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Marilia Paiotti<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Journalist with a postgraduate degree in Corporate Communications. Over the past 15 years, she has served as an agency director, working with banks and investment funds.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/marilia-paiotti-a3778b22\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Marilia Paiotti on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/PAULA_BARCELLOS.jpg\"\r\n                 alt=\"Paula Barcellos\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Paula Barcellos<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER &amp; MANAGING DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Journalist with more than 20 years in the market. At FSB since 2011, leading communication projects for hospitals, health plans and pharmaceutical industries.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/paulabarcellos\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Paula Barcellos on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/ROBERTO_DIAS.jpg\"\r\n                 alt=\"Roberto Dias\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Roberto Dias<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Com mais de 25 anos de experi\u00eancia em lideran\u00e7a executiva, especializado em comunica\u00e7\u00e3o, marketing, experi\u00eancia do cliente, produtos e estrat\u00e9gia.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/roberto-dias-99751b86\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Roberto Dias on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/VICTOR_DE_MARTINO.jpg\"\r\n                 alt=\"Victor De Martino\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Victor De Martino<\/div>\r\n                        <div class=\"leadership-block__role\">PARTNER DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Journalist specialized in Public Relations and strategic communications, with an MBA in marketing and a master\u2019s degree in International Security.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/victor-de-martino\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Victor De Martino on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n\r\n<section id=\"clients\" class=\"clients-block\">\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"clients-block__title\" data-trig>SOME OF OUR CLIENTS<\/h2>\r\n\r\n        <div class=\"clients-block__grid\">\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/aegea.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"141\"\r\n               height=\"89\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/aerio.png\"\r\n               alt=\"Client logo\"\r\n               width=\"180\"\r\n               height=\"55\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Ajinomoto.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"84\"\r\n               height=\"60\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Alcoa_logo_2016.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"22\"\r\n               height=\"20\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/alelo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"134\"\r\n               height=\"88\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Bat_logo20.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"378\"\r\n               height=\"129\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/btg-pactual.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"154\"\r\n               height=\"60\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/byd.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"153\"\r\n               height=\"29\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/CNC.png\"\r\n               alt=\"Client logo\"\r\n               width=\"2242\"\r\n               height=\"1723\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Danone_dairy_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"999\"\r\n               height=\"314\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Eletrobras.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"352\"\r\n               height=\"220\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/EPR.png\"\r\n               alt=\"Client logo\"\r\n               width=\"385\"\r\n               height=\"220\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Logo_Grupo_Equatorial_Energia.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"297\"\r\n               height=\"100\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Huawei_Standard_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"35\"\r\n               height=\"36\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/JBS.png\"\r\n               alt=\"Client logo\"\r\n               width=\"300\"\r\n               height=\"119\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MetLife_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"43\"\r\n               height=\"9\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/motiva.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"160\"\r\n               height=\"32\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Techint_Logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"111\"\r\n               height=\"148\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/logo-tegra-color.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"133\"\r\n               height=\"32\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/TIM_logo_2016-present.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"87\"\r\n               height=\"23\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Vale_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"110\"\r\n               height=\"45\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Whirlpool_Corporation_Logo_as_of_2017.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"1680\"\r\n               height=\"559\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n<section id=\"contact\" class=\"contact-block\">\r\n  <div class=\"container\">\r\n\r\n    <!-- Section header: subtitle + main title -->\r\n    <div class=\"contact-block__header\">\r\n            <span class=\"contact-block__subtitle\">IS THE CHALLENGE TO TAKE YOUR<\/span>\r\n            <h2 class=\"contact-block__title\">REPUTATION TO THE MAX?<\/h2>\r\n    <\/div>\r\n\r\n    <!-- Form with its own title -->\r\n    <div class=\"contact-block__form\">\r\n            <h3 class=\"contact-block__form-title\">TALK TO US!<\/h3>\r\n      \r\n              <!-- Portal-scoped HubSpot embed (forms\/embed\/{portalId}.js enqueued globally via func-integrations.php)\r\n             SDK auto-discovers all .hs-form-frame divs on page load \u2014 no JS init needed. -->\r\n        <div id=\"hubspot-form-container\">\r\n          <div class=\"hs-form-frame\"\r\n               data-portal-id=\"20781596\"\r\n               data-form-id=\"67ef52cc-ad6d-45ad-ac66-2d35ddcf6a3d\"\r\n               data-region=\"na1\"\r\n               data-css-class=\"fsb-hubspot-form\"><\/div>\r\n        <\/div>\r\n        <div class=\"contact-form__status\" aria-live=\"polite\"><\/div>\r\n\r\n          <\/div><!-- \/.contact-block__form -->\r\n\r\n    <!-- Bottom: offices list -->\r\n        <div class=\"contact-block__offices\">\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Rio.<span>Downtown<\/span><\/h4>\r\n                <address class=\"contact-block__office-address\">Rua S\u00e3o Jos\u00e9, 70 21st and 22nd floors | Centro<\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Rio.<span>Ipanema<\/span><\/h4>\r\n                <address class=\"contact-block__office-address\">R. Visconde de Piraj\u00e1 547 3rd floor | Ipanema<\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">SP.<span>Itaim<\/span><\/h4>\r\n                <address class=\"contact-block__office-address\">Av. Pres. Juscelino Kubitschek 1,400 6th floor | Itaim Bibi<\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Bras\u00edlia.<span>SHS<\/span><\/h4>\r\n                <address class=\"contact-block__office-address\">SHS Q. 06 Bloco E sala 713 Complexo Bratsil 21 Bras\u00edlia &#8211; DF<\/address>\r\n              <\/div>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-209","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":15,"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/pages\/209\/revisions\/646"}],"wp:attachment":[{"href":"https:\/\/www.fsb.com.br\/en\/wp-json\/wp\/v2\/media?parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}