{"id":344,"date":"2026-03-05T13:35:10","date_gmt":"2026-03-05T13:35:10","guid":{"rendered":"https:\/\/fsb.websplash.pro\/home-es\/"},"modified":"2026-03-26T09:58:10","modified_gmt":"2026-03-26T09:58:10","slug":"home-es","status":"publish","type":"page","link":"https:\/\/www.fsb.com.br\/es\/","title":{"rendered":"Home es"},"content":{"rendered":"<link rel=\"preload\" as=\"image\" href=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-01.jpg\" fetchpriority=\"high\">\n<section id=\"home\" class=\"hero-block\">\r\n\r\n  <!-- Hidden H1 for SEO \/ accessibility \u2014 visually concealed via sr-only styles -->\r\n  <h1 class=\"hero-block__seo-title\">FSB<\/h1>\r\n\r\n  <!-- Swiper slider -->\r\n  <div class=\"swiper hero-block__swiper\">\r\n    <div class=\"swiper-wrapper\">\r\n\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"sao_paulo\">\r\n\r\n                        <video class=\"hero-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"metadata\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-01.jpg\"               fetchpriority=\"high\">\r\n          <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP_optimized_crf41.webm\" type=\"video\/webm\">          <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP-1.mp4\" type=\"video\/mp4\">          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <p class=\"hero-block__subtitle\">LAS RELACIONES GENERAN<\/p><h2 class=\"hero-block__title\">RESULTADOS<\/h2>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"rio_janeiro\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-02.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <h2 class=\"hero-block__title\">CLIENTES ATENDIDOS<\/h2><p class=\"hero-block__subtitle\">M\u00c1S DE 500<\/p>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"brasilia\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-03.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Brasilia-1.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Brasilia.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <h2 class=\"hero-block__title\">IMPORTANTES CAPITALES<\/h2><p class=\"hero-block__subtitle\">4 OFICINAS EN<\/p>        <\/div>\r\n\r\n      <\/div>\r\n            <div class=\"swiper-slide hero-block__slide\" data-region=\"generic\">\r\n\r\n                                <video class=\"hero-block__video\"\r\n               muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/hero-04.jpg\"               data-src-mp4=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/generic_video_banner_1.mp4\"               data-src-webm=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/generic_video_banner.webm\">\r\n          <track kind=\"captions\" src=\"\" srclang=\"pt\" label=\"Portugu\u00eas\" default>\r\n        <\/video>\r\n                \r\n        <div class=\"hero-block__overlay\" aria-hidden=\"true\">\r\n          <div class=\"hero-block__decor\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" alt=\"\" width=\"640\" height=\"640\" loading=\"lazy\"><\/div>\r\n        <\/div>\r\n\r\n        <div class=\"hero-block__content\">\r\n          <p class=\"hero-block__subtitle\">EMPRESA 100%<\/p><h2 class=\"hero-block__title\">COMPANY<\/h2>        <\/div>\r\n\r\n      <\/div>\r\n      \r\n    <\/div><!-- \/.swiper-wrapper -->\r\n  <\/div><!-- \/.hero-block__swiper -->\r\n\r\n  \r\n  <!-- Scroll down -->\r\n  <button class=\"hero-block__scroll-down\" aria-label=\"Scroll to next section\">\r\n    <span class=\"hero-block__scroll-down-icon\"><img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/scroll.png\" alt=\"\" width=\"13\" height=\"61\" loading=\"lazy\"><\/span>\r\n    <span class=\"hero-block__scroll-down-text\">Scroll down<\/span>\r\n  <\/button>\r\n\r\n<\/section>\r\n\n\n<section id=\"about\" class=\"about-block\">\r\n\r\n  <div class=\"container\">\r\n    <div class=\"about-block__inner\">\r\n\r\n      <div class=\"about-block__logo-col\">\r\n        <div class=\"about-block__logo\">\r\n                      <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/fsb-logo-big.svg\"\r\n                 alt=\"\"\r\n                 width=\"414\"\r\n                 height=\"179\"\r\n                 loading=\"lazy\">\r\n                    <span class=\"about-block__logo-caption\">#<span>Somos<\/span>experi\u00eancia<\/span>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Right column: text \u2014 mix-blend-mode: difference inverts color when circle overlaps -->\r\n      <div class=\"about-block__text-col\">\r\n        <div class=\"about-block__content about-block__content--p1\">\r\n          <p><span style=\"font-weight: 400\">Son 45 a\u00f1os de excelencia y liderazgo pionero en el mercado de Relaciones P\u00fablicas y gesti\u00f3n estrat\u00e9gica de la reputaci\u00f3n. Desde 1980, reunimos a profesionales y competencias de alto nivel para guiar a l\u00edderes y organizaciones en sus estrategias de comunicaci\u00f3n, siempre con el prop\u00f3sito de generar valor para sus marcas y alcanzar metas y objetivos de negocio en los \u00e1mbitos privado y p\u00fablico.<\/span><\/p>\n        <\/div>\r\n        <div class=\"about-block__content about-block__content--p2\">\r\n           <p>Nuestra experiencia, basada en la trayectoria de nuestro fundador, Francisco Soares Brand\u00e3o, permite una gesti\u00f3n de imagen y reputaci\u00f3n especializada y orientada a resultados. Hemos desarrollado una metodolog\u00eda propia para mapear y conectar stakeholders con mensajes atractivos, difundidos a trav\u00e9s de los canales de comunicaci\u00f3n m\u00e1s relevantes del mercado.<\/p>\n<p>&nbsp;<\/p>\n<p>Con m\u00e1s de cuatro d\u00e9cadas de historia, FSB es el socio ideal para innovar su estrategia y proteger el activo m\u00e1s importante de su organizaci\u00f3n: la reputaci\u00f3n.<\/p>\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Decorative element: decor image + green circle (GSAP scales __circle) -->\r\n      <div class=\"about-block__decor\" aria-hidden=\"true\">\r\n        <div class=\"about-block__circle\" style=\"background:#0d241e\"><\/div>\r\n        <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/decors\/decor.png\" width=\"640\" height=\"640\" loading=\"lazy\" alt=\"\">\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"principles\" class=\"principles-block\">\r\n\r\n  <picture class=\"principles-block__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/others\/principle-bg.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/others\/principle-bg.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"principles-block__title\" data-trig>Nuestros principios<\/h2>\r\n\r\n        <div class=\"principles-block__grid\">\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/diamond.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Enfoque en reputaci\u00f3n<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>Somos socios en la defensa de su activo m\u00e1s valioso. Nuestra experiencia en Relaciones P\u00fablicas y Gesti\u00f3n de Crisis garantiza un blindaje estrat\u00e9gico para su marca. Construimos y mantenemos la confianza de su p\u00fablico con \u00e9tica y comunicaci\u00f3n clara y asertiva.   <\/p>\n          <\/div>\r\n        <\/div>\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/eye.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Visi\u00f3n integrada<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>Ofrecemos una comunicaci\u00f3n 360\u00b0. Unimos la profundidad de la gesti\u00f3n de imagen tradicional (RP) con la velocidad del universo digital. Su mensaje gana fuerza y coherencia en todos los canales, alcanzando y conectando con sus p\u00fablicos de forma eficiente y alineada.   <\/p>\n          <\/div>\r\n        <\/div>\r\n              <div class=\"principle-card\" data-trig>\r\n                    <div class=\"principle-card__icon\">\r\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/compass.svg\" alt=\"\" width=\"48\" height=\"48\">\r\n          <\/div>\r\n                    <h3 class=\"principle-card__title\">Impulsado por datos<\/h3>\r\n          <div class=\"principle-card__desc\">\r\n            <p>Estrat\u00e9gias que geram resultados reais nascem de dados. Utilizamos ferramentas avan\u00e7adas de Intelig\u00eancia e an\u00e1lise de mercado para mapear cen\u00e1rios e identificar insights exclusivos. Transformamos informa\u00e7\u00e3o em poder de decis\u00e3o e narrativas impactantes e mensur\u00e1veis.   <\/p>\n          <\/div>\r\n        <\/div>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n<section id=\"solutions\" class=\"solutions-block\">\r\n\r\n    <picture class=\"solutions-block__bg-image\">\r\n    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/solutions-bg.jpg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/solutions-bg.jpg\" loading=\"lazy\" alt=\"\">\r\n  <\/picture>\r\n  \r\n    <video class=\"solutions-block__bg-video\" autoplay muted playsinline preload=\"metadata\">\r\n    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/green_background_1.mp4\" type=\"video\/mp4\">\r\n  <\/video>\r\n  \r\n  <div class=\"container\">\r\n\r\n    <!-- Section title -->\r\n    <h2 class=\"solutions-block__title\" data-trig>Nuestras soluciones<\/h2>\r\n\r\n        <!-- Swiper carousel -->\r\n    <div class=\"solutions-block__carousel\">\r\n\r\n      <div class=\"solutions-block__swiper swiper\">\r\n        <div class=\"swiper-wrapper\">\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Consultor\u00eda y diagn\u00f3stico de reputaci\u00f3n<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>Creamos y gestionamos todo el Ecosistema de Comunicaci\u00f3n de su marca. Desarrollamos estrategias integradas para construir narrativas coherentes, garantizando que su comunicaci\u00f3n alcance e involucre al p\u00fablico en todas las plataformas.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Crisis<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>Somos especialistas en Gesti\u00f3n de Crisis, ofreciendo una preparaci\u00f3n completa con la elaboraci\u00f3n de un Manual de Crisis detallado. Nuestra actuaci\u00f3n se enfoca en proteger y reafirmar la reputaci\u00f3n, proporcionando respuestas r\u00e1pidas y estrat\u00e9gicas para mitigar conflictos y preservar la imagen de su organizaci\u00f3n.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Digital<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>Gestionamos su presencia online con excelencia. Los servicios digitales incluyen Gesti\u00f3n de Redes Sociales, Marketing de Influencers, Contenido Digital, Social Listening y Medios Pagos (Social Ads), adem\u00e1s de Gesti\u00f3n de LinkedIn para ejecutivos y empresas.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">RR. PP. (Relaciones P\u00fablicas)<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>Construimos y fortalecemos relaciones estrat\u00e9gicas. Ofrecemos Oficina de Prensa\/Relaci\u00f3n con Medios, Comunicaci\u00f3n Interna, Eventos, Mapeo de Influencers y Planificaci\u00f3n Estrat\u00e9gica de Comunicaci\u00f3n, incluyendo informes de cobertura medi\u00e1tica, dise\u00f1o y contrataci\u00f3n de servicio de clipping.<\/p>\n            <\/div>\r\n          <\/div>\r\n                    <div class=\"swiper-slide solutions-block__slide\">\r\n            <h3 class=\"solutions-block__slide-title\">Capacitaciones<\/h3>\r\n            <div class=\"solutions-block__slide-desc\">\r\n              <p>Preparamos a sus voceros para cualquier interacci\u00f3n. Nuestras capacitaciones especializadas incluyen Media Training (para crisis, RR. PP. y digital) y Message Training para comunicaciones cr\u00edticas como inversores, pitches o resultados de directorio, garantizando claridad y seguridad al hablar.<\/p>\n            <\/div>\r\n          <\/div>\r\n                  <\/div><!-- \/.swiper-wrapper -->\r\n      <\/div><!-- \/.swiper -->\r\n\r\n      <!-- Navigation arrows (below slides) -->\r\n      <div class=\"solutions-block__nav\">\r\n        <button class=\"solutions-block__prev\" aria-label=\"Previous solution\"><\/button>\r\n        <button class=\"solutions-block__next\" aria-label=\"Next solution\"><\/button>\r\n      <\/div><!-- \/.solutions-block__nav -->\r\n\r\n    <\/div><!-- \/.solutions-block__carousel -->\r\n    \r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"cases\" class=\"cases-block\">\r\n\r\n  <!-- Screen-reader-only section heading for proper heading hierarchy -->\r\n  <h2 class=\"sr-only\">Case Studies<\/h2>\r\n\r\n  <!-- Swiper slider -->\r\n  <div class=\"cases-block__swiper swiper\">\r\n\r\n    <div class=\"swiper-wrapper\">\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column cases-block__slide--has-video\">\r\n\r\n                <video class=\"cases-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"metadata\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-01-1.jpg\"               fetchpriority=\"high\">\r\n                    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_SP.mp4\" type=\"video\/mp4\">        <\/video>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">CASE HUAWEI<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">De una presencia discreta a la subasta del 5G<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Durante la regulaci\u00f3n del 5G, Huawei Brasil enfrent\u00f3 fuerte resistencia del Gobierno Federal, influenciada por el alineamiento con EE. UU. y la presi\u00f3n para restringir el uso de sus equipos en la subasta de ANATEL.<br \/>\nEn un entorno altamente polarizado, Seta y FSB lideraron una estrategia integrada de Comunicaci\u00f3n y Relaciones Gubernamentales para reforzar la importancia de un mercado libre, competitivo y transparente.<\/p>\n<p>Todas las acciones se articularon para influir en el gobierno y en stakeholders clave, destacando la asociaci\u00f3n duradera de Huawei con Brasil, su competencia tecnol\u00f3gica y su confiabilidad\u2014mitigando riesgos, evitando distorsiones regulatorias y fortaleciendo narrativas positivas sobre la empresa.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>En agosto de 2021, el pliego de la subasta de 5G fue aprobado por el Tribunal de Cuentas (TCU) y, en octubre de 2021, la subasta se realiz\u00f3 sin restricciones comerciales para Huawei.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column cases-block__slide--has-video\">\r\n\r\n                <video class=\"cases-block__video\"\r\n               autoplay muted playsinline loop\r\n               preload=\"none\"\r\n               poster=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-02-1.jpg\"               >\r\n                    <source src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/video_banner_Rio.mp4\" type=\"video\/mp4\">        <\/video>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">GERDAU CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Gerdau en Rock in Rio: innovaci\u00f3n, sostenibilidad e inclusi\u00f3n para atraer a un p\u00fablico m\u00e1s joven<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Con 121 a\u00f1os de historia y liderazgo en la producci\u00f3n de acero en Brasil, Gerdau busca posicionarse como una love brand, acerc\u00e1ndose a marcas j\u00f3venes y a temas como innovaci\u00f3n y sostenibilidad. La alianza con Rock in Rio surgi\u00f3 como una oportunidad para reforzar esta imagen moderna, comprometida y conectada con nuevos p\u00fablicos.<\/p>\n<p>La estrategia consisti\u00f3 en lanzar la alianza a trav\u00e9s de una conferencia de prensa innovadora, reuniendo a periodistas e influencers para presentar a Gerdau como una marca centenaria, pero contempor\u00e1nea y en constante evoluci\u00f3n\u2014destacando sus compromisos con la innovaci\u00f3n, la sostenibilidad y la inclusi\u00f3n.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>625 notas<\/p>\n<p>Earned media: R$ 41.2 million<\/p>\n<p>Alcance: 1,2 mil millones de page views<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-03-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-03-1.jpg\"\r\n               alt=\"DANONE CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">DANONE CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Transformamos la presencia digital en impacto real, convirtiendo awareness en crecimiento sostenido<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Desde abril de 2025, FSB pas\u00f3 a actuar en PR y Digital para ampliar el awareness de Danone, reforzar su colch\u00f3n reputacional y posicionarla como una empresa comprometida con la salud, la alimentaci\u00f3n y la agenda ESG. El enfoque incluy\u00f3 generar palancas para la COP30 y dar visibilidad al caso Jornada Flora, de agricultura regenerativa.<\/p>\n<p>La estrategia integr\u00f3 relaci\u00f3n con la prensa, entrevistas, reuniones estrat\u00e9gicas, presencia en eventos y press trips, reforzando los pilares Salud, Naturaleza y Personas y Comunidades. Abordamos temas como recertificaci\u00f3n B Corp, reducci\u00f3n de az\u00facar, Jornada Flora y agenda de la COP30. En digital, lanzamos el TikTok de Danone Brasil e impulsamos el crecimiento en Instagram, superando los 100 mil seguidores.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>Crecimiento general (marzo \u2192 octubre\/2025):<br \/>\nSeguidores: 1.298.290 \u2192 1.326.742 (+2,2%)<br \/>\nImpresiones: 179.563 \u2192 33.215.962 (+18.398%)<br \/>\nInteracciones: 7.772 \u2192 1.441.960 (+18.453%)<br \/>\nEngagement: 4,69% \u2192 9,47% (+101,92%)<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-04-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-04-1.jpg\"\r\n               alt=\"BYD CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">BYD CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">F\u00e1brica de Cama\u00e7ari: de la obra en marcha a una imagen de excelencia<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>La marca ten\u00eda como objetivo promover la primera visita de la prensa a la nueva f\u00e1brica en Cama\u00e7ari (BA), incluso con las obras a\u00fan en fase final de conclusi\u00f3n\u2014lo que podr\u00eda generar percepciones negativas entre formadores de opini\u00f3n.<\/p>\n<p>Anticipamos una posible reacci\u00f3n negativa de la prensa y, junto con el cliente, adoptamos un enfoque proactivo: en la v\u00edspera de la visita, durante la cena de bienvenida, mantuvimos conversaciones individuales con los periodistas para compartir mensajes clave y alinear expectativas de forma cuidadosa y estrat\u00e9gica.<\/p>\n<p>Esta preparaci\u00f3n cre\u00f3 un ambiente de receptividad y comprensi\u00f3n. Al d\u00eda siguiente, los periodistas llegaron a la f\u00e1brica ya contextualizados, lo que permiti\u00f3 una inmersi\u00f3n m\u00e1s cualificada y comprometida en la operaci\u00f3n.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>A experi\u00eancia superou as expectativas: a estrutura da f\u00e1brica surpreendeu positivamente os visitantes, resultando em uma cobertura espont\u00e2nea, alinhada aos pilares da marca e com foco nos diferenciais da opera\u00e7\u00e3o. A estrat\u00e9gia de relacionamento e alinhamento pr\u00e9vio foi decisiva para o sucesso da press trip.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--two-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-05-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-05-1.jpg\"\r\n               alt=\"L\u2019OR\u00c9AL CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">L\u2019OR\u00c9AL CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Protagonismo en diversidad e inclusi\u00f3n con la creaci\u00f3n del Programa Afroluxo.<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Una investigaci\u00f3n propietaria de L\u2019Or\u00e9al evidenci\u00f3 brechas en la atenci\u00f3n a la poblaci\u00f3n negra en el retail de lujo. A partir de ah\u00ed surgi\u00f3 Afroluxo, un programa de combate al racismo en el mercado de lujo. Esta acci\u00f3n hizo que la marca avanzara en el debate sobre la experiencia del consumidor negro en el sector de lujo, lo que llev\u00f3 a la publicaci\u00f3n del C\u00f3digo de defensa e inclusi\u00f3n del consumidor negro, en alianza con el colectivo Mover.<\/p>\n<p>La marca n\u00famero 1 de belleza de lujo tambi\u00e9n ampli\u00f3 su portafolio incorporando una gama m\u00e1s diversa y alineada con la pluralidad brasile\u00f1a. Pero \u00bfd\u00f3nde hacer este lanzamiento? \u00bfC\u00f3mo atraer la atenci\u00f3n de la prensa? Con la participaci\u00f3n del equipo FSB, la ciudad definida fue Salvador, fuera del eje normalmente elegido para estos eventos, en l\u00ednea con lo que Afroluxo quer\u00eda alcanzar: inclusi\u00f3n y diversidad. La capital bahiana es conocida por tener una de las mayores poblaciones negras del pa\u00eds, lo que ayud\u00f3 a L\u2019Or\u00e9al a conquistar este territorio en el mercado de belleza.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>60 influencers presentes<br \/>\n+200 posts en redes sociales<br \/>\n1M de impacto potencial en redes<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n                  <div class=\"swiper-slide cases-block__slide cases-block__slide--one-column\">\r\n\r\n                <picture class=\"cases-block__image\">\r\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-06-1.jpg\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/case-06-1.jpg\"\r\n               alt=\"ENGIE CASE\"\r\n               width=\"1366\"\r\n               height=\"768\"\r\n               loading=\"lazy\"\r\n               fetchpriority=\"auto\">\r\n        <\/picture>\r\n        \r\n<!--        <div class=\"cases-block__overlay\"><\/div>-->\r\n\r\n        <div class=\"container\">\r\n          <div class=\"cases-block__content\">\r\n            <h3 class=\"cases-block__title\">ENGIE CASE<\/h3>\r\n                        <h4 class=\"cases-block__subtitle\">Podcast propio para tratar temas complejos del sector el\u00e9ctrico.<\/h4>\r\n                                    <div class=\"cases-block__text-wrapper\">\r\n              <div class=\"cases-block__text\">\r\n                <p>Para promover a Engie y garantizar la autoridad de la marca en su \u00e1rea, FSB cre\u00f3 un podcast para Engie, que recibi\u00f3 invitados de renombre como Ana Toni, secretaria nacional de Cambio Clim\u00e1tico; Helo\u00edsa Borges, directora de la EPE; Agnes Costa, directora de Aneel; y Solange Ribeiro, VP de Neoenergia.<\/p>\n<p class=\"color-green\">Resultados:<\/p>\n<p>En la \u00faltima temporada se publicaron 22 episodios, con casi 3 millones de visualizaciones en YouTube y LinkedIn y casi 8 mil en Spotify.<\/p>\n              <\/div>\r\n            <\/div>\r\n                      <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n          <\/div><!-- \/.swiper-wrapper -->\r\n\r\n    <!-- Dots pagination \u2014 positioned via JS over top-left of .cases-block__content -->\r\n    <div class=\"cases-block__pagination\"><\/div>\r\n\r\n    <!-- Nav arrows -->\r\n    <button class=\"cases-block__prev\" aria-label=\"Previous case\"><\/button>\r\n    <button class=\"cases-block__next\" aria-label=\"Next case\"><\/button>\r\n\r\n  <\/div><!-- \/.cases-block__swiper -->\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"leadership\" class=\"leadership-block\">\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"leadership-block__title\" data-trig>L\u00edderes<\/h2>\r\n\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/photo-01.jpg\"\r\n                 alt=\"Darse J\u00fanior\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Darse J\u00fanior<\/div>\r\n                        <div class=\"leadership-block__role\">HEAD RJ <\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Periodista con m\u00e1s de 20 a\u00f1os de experiencia y actuaci\u00f3n en los \u00e1mbitos estatal y federal del gobierno brasile\u00f1o.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/darse-lima-j%C3%BAnior-a4b1a871\/%20\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Darse J\u00fanior on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Leandro_Conti.jpg\"\r\n                 alt=\"Leandro Conti\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Leandro Conti<\/div>\r\n                        <div class=\"leadership-block__role\">HEAD SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>M\u00e1s de 20 a\u00f1os de experiencia en posiciones de liderazgo local, regional y global en Comunicaci\u00f3n, Marketing, Relaciones Gubernamentales y ESG.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/leandroconti\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Leandro Conti on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/ANNA_GOMIDE.jpg\"\r\n                 alt=\"Anna Gomide\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Anna Gomide<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>M\u00e1s de 20 a\u00f1os de experiencia en Comunicaci\u00f3n Corporativa. Especialista en gesti\u00f3n de crisis, comunicaci\u00f3n integrada, branding y oficina de prensa.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/anna-gomide-b9880862\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Anna Gomide on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/BETINA_BERNARDES.jpg\"\r\n                 alt=\"Betina Bernardes\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Betina Bernardes<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Con m\u00e1s de 30 a\u00f1os de experiencia en el \u00e1rea de Comunicaci\u00f3n, trabaja en la reputaci\u00f3n de grandes marcas de distintos sectores de la econom\u00eda, como energ\u00eda, retail e infraestructura.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/betina-bernardes\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Betina Bernardes on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MARIANA_PINHEIRO.jpg\"\r\n                 alt=\"Mariana Pinheiro\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Mariana Pinheiro<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Sin bio en LinkedIn; esperando informaci\u00f3n.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/mariana-pinheiro-a-magalhaes-a3108b142\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Mariana Pinheiro on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/RENNAN_SOARES.jpg\"\r\n                 alt=\"Rennan Soares\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Rennan Soares<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIO-DIRECTOR RJ<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Periodista con m\u00e1s de 15 a\u00f1os de experiencia, actuando en asesor\u00eda de comunicaci\u00f3n y redes sociales, atendiendo clientes de sectores como econom\u00eda, petr\u00f3leo y gas y tecnolog\u00eda.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/rennan-soares-64939926\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Rennan Soares on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n        <div class=\"leadership-block__group\">\r\n\r\n            <div class=\"leadership-block__separator\">\r\n        <div class=\"leadership-block__separator-label\"><\/div>\r\n        <div class=\"leadership-block__separator-line\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"leadership-block__list\">\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/CHRIS_BOTAN.jpg\"\r\n                 alt=\"Chris Botan\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Chris Botan<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Con m\u00e1s de 25 a\u00f1os de experiencia en liderazgo ejecutivo, especializada en comunicaci\u00f3n, marketing, experiencia del cliente, productos y estrategia.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/christiane-botan\/%20\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Chris Botan on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MARILIA_PAIOTTI.jpg\"\r\n                 alt=\"Marilia Paiotti\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Marilia Paiotti<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Periodista, con posgrado en Comunicaci\u00f3n Corporativa. En los \u00faltimos 15 a\u00f1os trabaj\u00f3 en la direcci\u00f3n de agencias de comunicaci\u00f3n, atendiendo bancos y fondos de inversi\u00f3n.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/marilia-paiotti-a3778b22\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Marilia Paiotti on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/PAULA_BARCELLOS.jpg\"\r\n                 alt=\"Paula Barcellos\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Paula Barcellos<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIA-DIRECTORA SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Periodista con m\u00e1s de 20 a\u00f1os de experiencia en el mercado. En FSB desde 2011, liderando proyectos de comunicaci\u00f3n para hospitales, planes de salud e industrias farmac\u00e9uticas.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/paulabarcellos\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Paula Barcellos on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/ROBERTO_DIAS.jpg\"\r\n                 alt=\"Roberto Dias\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Roberto Dias<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIO-DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Com mais de 25 anos de experi\u00eancia em lideran\u00e7a executiva, especializado em comunica\u00e7\u00e3o, marketing, experi\u00eancia do cliente, produtos e estrat\u00e9gia.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/roberto-dias-99751b86\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Roberto Dias on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n                        <div class=\"leadership-block__item\">\r\n\r\n                    <div class=\"leadership-block__photo\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/VICTOR_DE_MARTINO.jpg\"\r\n                 alt=\"Victor De Martino\"\r\n                 width=\"200\"\r\n                 height=\"200\"\r\n                 loading=\"lazy\">\r\n          <\/div>\r\n          \r\n          <div class=\"leadership-block__info\">\r\n            <div class=\"leadership-block__name\">Victor De Martino<\/div>\r\n                        <div class=\"leadership-block__role\">SOCIO-DIRECTOR SP<\/div>\r\n                                    <div class=\"leadership-block__text\"><p>Periodista especializado en Relaciones P\u00fablicas y comunicaci\u00f3n estrat\u00e9gica, con MBA en marketing y maestr\u00eda en Seguridad Internacional.<\/p>\n<\/div>\r\n                      <\/div>\r\n\r\n                    <a href=\"https:\/\/www.linkedin.com\/in\/victor-de-martino\/\" class=\"leadership-block__linkedin\" data-icon=\"https:\/\/www.fsb.com.br\/wp-content\/themes\/fsb\/images\/icons\/linkedin-2.svg\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"View Victor De Martino on LinkedIn\"><\/a>\r\n          \r\n        <\/div>\r\n              <\/div>\r\n\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n\r\n<section id=\"clients\" class=\"clients-block\">\r\n  <div class=\"container\">\r\n\r\n    <h2 class=\"clients-block__title\" data-trig>Algunos de nuestros clientes<\/h2>\r\n\r\n        <div class=\"clients-block__grid\">\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/aegea.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"141\"\r\n               height=\"89\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/aerio.png\"\r\n               alt=\"Client logo\"\r\n               width=\"180\"\r\n               height=\"55\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Ajinomoto.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"84\"\r\n               height=\"60\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Alcoa_logo_2016.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"22\"\r\n               height=\"20\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/alelo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"134\"\r\n               height=\"88\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Bat_logo20.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"378\"\r\n               height=\"129\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/btg-pactual.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"154\"\r\n               height=\"60\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/byd.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"153\"\r\n               height=\"29\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/CNC.png\"\r\n               alt=\"Client logo\"\r\n               width=\"2242\"\r\n               height=\"1723\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Danone_dairy_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"999\"\r\n               height=\"314\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Eletrobras.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"352\"\r\n               height=\"220\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/EPR.png\"\r\n               alt=\"Client logo\"\r\n               width=\"385\"\r\n               height=\"220\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Logo_Grupo_Equatorial_Energia.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"297\"\r\n               height=\"100\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Huawei_Standard_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"35\"\r\n               height=\"36\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/JBS.png\"\r\n               alt=\"Client logo\"\r\n               width=\"300\"\r\n               height=\"119\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/MetLife_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"43\"\r\n               height=\"9\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/motiva.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"160\"\r\n               height=\"32\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Techint_Logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"111\"\r\n               height=\"148\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/logo-tegra-color.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"133\"\r\n               height=\"32\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/TIM_logo_2016-present.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"87\"\r\n               height=\"23\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Vale_logo.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"110\"\r\n               height=\"45\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n              <a class=\"clients-block__logo\" href=\"#\" target=\"_blank\" rel=\"noopener\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.fsb.com.br\/wp-content\/uploads\/2026\/03\/Whirlpool_Corporation_Logo_as_of_2017.svg\"\r\n               alt=\"Client logo\"\r\n               width=\"1680\"\r\n               height=\"559\"\r\n               loading=\"lazy\">\r\n        <\/a>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n\n\n<section id=\"contact\" class=\"contact-block\">\r\n  <div class=\"container\">\r\n\r\n    <!-- Section header: subtitle + main title -->\r\n    <div class=\"contact-block__header\">\r\n            <span class=\"contact-block__subtitle\">\u00bfES EL DESAF\u00cdO TOMAR TU<\/span>\r\n            <h2 class=\"contact-block__title\">\u00bfREPUTACI\u00d3N AL M\u00c1XIMO?<\/h2>\r\n    <\/div>\r\n\r\n    <!-- Form with its own title -->\r\n    <div class=\"contact-block__form\">\r\n            <h3 class=\"contact-block__form-title\">Pie de p\u00e1gina<\/h3>\r\n      \r\n              <!-- Portal-scoped HubSpot embed (forms\/embed\/{portalId}.js enqueued globally via func-integrations.php)\r\n             SDK auto-discovers all .hs-form-frame divs on page load \u2014 no JS init needed. -->\r\n        <div id=\"hubspot-form-container\">\r\n          <div class=\"hs-form-frame\"\r\n               data-portal-id=\"20781596\"\r\n               data-form-id=\"67ef52cc-ad6d-45ad-ac66-2d35ddcf6a3d\"\r\n               data-region=\"na1\"\r\n               data-css-class=\"fsb-hubspot-form\"><\/div>\r\n        <\/div>\r\n        <div class=\"contact-form__status\" aria-live=\"polite\"><\/div>\r\n\r\n          <\/div><!-- \/.contact-block__form -->\r\n\r\n    <!-- Bottom: offices list -->\r\n        <div class=\"contact-block__offices\">\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Rio Centro<\/h4>\r\n                <address class=\"contact-block__office-address\">R. S\u00e3o Jos\u00e9, 70 <br>21\u00ba e 22\u00b0 andares | Centro<br><\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Rio Ipanema<\/h4>\r\n                <address class=\"contact-block__office-address\">R. Visconde de Piraj\u00e1 547 <br>3\u00ba andar | Ipanema<br><\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">SP Itaim<\/h4>\r\n                <address class=\"contact-block__office-address\">Av. Pres. Juscelino Kubitschek 1.400<br>6\u00ba piso | Itaim Bibi  <\/address>\r\n              <\/div>\r\n            <div class=\"contact-block__office\">\r\n        <h4 class=\"contact-block__office-title\">Bras\u00edlia SHS<\/h4>\r\n                <address class=\"contact-block__office-address\">SHS Q. 06 Bloco E sala 713 <br>Complexo Brasil 21<br><\/address>\r\n              <\/div>\r\n          <\/div>\r\n    \r\n  <\/div>\r\n<\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-344","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/pages\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":14,"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/pages\/344\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/pages\/344\/revisions\/645"}],"wp:attachment":[{"href":"https:\/\/www.fsb.com.br\/es\/wp-json\/wp\/v2\/media?parent=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}