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Efficient internal communication is based on an accurate understanding of the roles played by the internal public and its influence in achieving the company’s results.

Employees who are well-informed about the company’s plans are key strategic partners in disseminating the institutional message and, thus, generally take upon themselves the role of spokesperson, which boosts the image, reputation and performance of companies.

Ongoing planned internal communication is an essential tool for building the company’s image and in the relationships between different groups. It is one of the pillars of reputation and plays a crucial role in a company achieving its objectives and goals.

After immersion and diagnosis, FSB Internal Communication prepares a strategic plan, communication guidelines, campaign timeline, concepts, actions and tools, seeking platforms and solutions in accordance with the integrated vision of the business and the client’s needs. Qualitative and/or quantitative surveys can help monitor the effectiveness of initiatives.