The new collection from Lojas Leader started lighting up feeds and stories through activities with 15 digital influencers invited
by FSB to talk with the fashion team from the fast fashion chain. The initiative was part of a relationship plan with influencers
developed using Social Pulse methodology.
The 15 young people also got to know exclusive pieces for Rock in Rio, in fitting rooms decorated with hashtags that
organize and drive conversation about fashion and the brand. The event was topped off with tips from FSB's Director of Digital
Innovation, Rizzo Miranda.