Qualitá Repositioning
Qualitá is the exclusive brand of GPA (*Grupo Pão de Açúcar), an FSB client, and in relied on us for its new positioning strategy.
The objective was to prove that the brand’s products are not only accessible, but also of good quality.
To generate media and reach the target audience, FSB organized several PR actions, partnerships with influencers and with a startup in the cleaning sector.
One of the media highlights was #DesafioChefQualita (Qualitá Challenge) with participants from Master Chef, Deborah Werneck and Michele Crispim. The actions yielded 80 reports, more than 440 publications on the networks and 15 thousand interactions on Youtube.
